Farseer for FMCG

Take full control of your margins across SKUs, customers, and channels

Farseer connects your data so you can simulate and understand every commercial decision.

Test pricing, promotions, and demand changes, compare plan vs. actual across any dimension, and see their real impact on margins in seconds.

Trusted by enterprise finance teams

The Problem

Your industry is fast moving. Your FP&A software isn’t.

Complexity

You manage thousands of SKUs across customers, channels, and markets.

But your tools can’t keep up, so visibility is limited, and decisions are made without the full picture.

Leakage

You hit volume targets, but lose margin without realizing it.

Rebates, promotions, and pricing decisions are managed across spreadsheets and disconnected systems.

Visibility

You can’t see the full impact of decisions before they happen.

So pricing changes, promotions, or demand shifts hit your P&L only after it’s too late to react.

Proven results for FMCG finance teams

0%

Statement Accuracy

Automated checks and a single source of truth eliminate reconciliation work.

0 Click

Total Auditability

Every number traces back to its source in a single click.

0%

Less consolidation work

Intercompany eliminations, FX, and consolidation logic run automatically.

Farseer turns static reports into real-time decisions across your commercial operation

See more than your reports show

Understand profitability at every level of your business

Farseer gives you a complete view of performance across every SKU, customer, channel, and market.

Analyze the same data from different perspectives – sales, finance, or any category – without rebuilding reports.
Understand profitability at the level where decisions are actually made.

  • Analyze SKU × customer × channel × market in one system
  • Switch between category, geography, and channel views instantly.
  • Handle customer-specific pricing, discounts, and margin layers.

See it with my own data

Turn targets into action

Turn financial targets into executable commercial plans

Farseer connects financial planning with how FMCG businesses actually operate.

Start from revenue targets and automatically allocate them across customers and SKUs – then convert them into quantities.
Planners don’t build from scratch – they adjust and optimize.

  • Distribute financial targets across customers and products.
  • Start from actuals instead of empty templates.
  • Compare performance across SKU, customer, or total business.

See it with my own data

Test and understand impact

See how pricing, promotions, and volume impact your margins

Farseer connects promotions, pricing, and demand with their financial impact.

See how rebates, discounts, and volume changes affect profitability, before and after decisions are made.
Identify what actually drives performance, not just what changed.

  • Measure true ROI across customers and products.
  • Understand what caused changes in sales and margins.
  • Test pricing, volume, and mix changes in real time.

See it with my own data

Trusted by FMCG finance leaders. Backed by hard data.

80%

Faster cost allocation process

"Farseer has significantly enhanced the speed, quality and reliability of our insights."

Sonja Grgić Barbir

Head of Financial Controlling EOS Matrix

50%+

Reduction in manual work

“What matters most to me as Finance Director is the quality of the plans — that they are precise, transparent, and flexible. With Farseer, I know the plans are based on real, accurate data, and I can drill down to the smallest detail at any time.”

Daliborka Aleksić

Finance Director Delta DMD

30%

Faster financial forecasting

"We now plan and forecast entirely in Farseer - faster, simpler and more precise than ever. Rolling forecasts for sales and production are updated every month, and thanks to the platform's intuitive design it's often quicker to check data in Farseer than in BI."

Viktor Hajnal

Head of Corporate Controlling Mlinar

Platform

Built for high-volume, low-margin businesses

1

Farseer AI

Eliminates manual forecasts and answers complex data questions with live chat.

2

Modeling

Builds robust enterprise logic with natural language formulas (no code).

3

Sheets

Offer a familiar spreadsheet interface built on the industry’s fastest database.

4

Dashboards

Replace static slide decks so you can instantly drill down from P&Ls to invoices.

5

Security

Locks sensitive data with audit trails and granular permissions certified to ISO 27001.

6

Integrations

Sync your live ERP and CRM data to map and clean millions of rows.

7

Calculation engine

Crushes millions of rows to simulate massive datasets in seconds.

GET STARTED

Farseer transforms your scattered data into secure decisions

ASSESS

Get a clear view of your commercial reality

We map your products, customers, channels, and pricing logic—so you can see how your business actually operates today.

CONNECT

Unify your sales, finance, and rebate data

We integrate your ERP, sales, and planning data into one model – structured around SKU, customer, and channel dimensions.

ACTIVATE

Plan, analyze, and optimize in one system

Your teams can track performance, adjust plans, and simulate pricing, promotions, and demand changes in real time.

FAQ

Excel and BI tools are built for reporting, not for managing FMCG complexity.

Farseer combines planning, reporting, and simulation in one system. You can analyze performance across SKU × customer × channel, track plan vs. actual in real time, and simulate pricing or promotion changes—without switching between tools or rebuilding reports.

Yes. Farseer is designed specifically for this level of complexity.

It supports customer- and product-specific rebate structures, multiple margin layers, and pricing conditions. This allows you to see true profitability—not just top-line revenue—across every dimension of your business.

Farseer connects financial planning with operational execution.

You can start from revenue targets, automatically allocate them across customers and SKUs, and convert them into quantities. Plans are pre-filled based on actuals, so teams adjust and optimize instead of building everything from scratch.

Yes. Farseer provides a shared model for all commercial functions.

Sales teams can track performance, finance can monitor profitability, and marketing can analyze promotion impact—all using the same data. This creates one version of truth and eliminates misalignment between teams.

Implementation depends on your data landscape and scope, but FMCG companies typically see value quickly.

Farseer integrates with your existing ERP and data sources, and the initial model is built around your actual business structure (products, customers, channels). Most teams can start analyzing and planning within weeks—not months.

Get a demo tailored to FMCG finance

Find a time to meet with Farseer