Farseer lets you plan with principals pulling one way and retailers the other.
So the gap stops showing up in your quarter-end variance.
Trusted by enterprise finance teams
You find out what principal targets cost after you've agreed to them.
Quarterly targets land in PowerPoint, divisions adjust the commercial calendar informally, and the margin damage shows up in the month-end variance. There’s no model to simulate the impact before you say yes.
You know SKU margin. You know customer margin. You don't know the intersection.
Pricing and promo decisions get made on gut feel, because the real number isn’t there.
There are always two plans: the official one, and the real one in Excel.
Division Managers run their own kingdoms. Commercial keeps its own files. Finance reconciles weeks late. Versions multiply, trust collapses, and the company runs on hope.
Preliminary Sales Plan
What used to take days now happens in minutes, with margin results immediately visible.
Live data, one model
Historical data, prices, rebates, and customer terms pull automatically; no more reconciling extracts across files.
Planning cycle reduction
What previously required weeks of manual Excel consolidation is now done by 2–3 people in a fraction of the time.
Each principal in Farseer gets its own structure: contractual targets, sell-in vs. sell-out, promotional commitments, co-funded budgets, and rebate logic.
Simulate principal pressure before committing to it, and see what it does to your margin, working capital, and channel mix.
Farseer lets you combine principal pricing, customer-specific terms, promotional accruals, and cost-to-serve into one margin engine.
Live margin per SKU per customer, for every Key Account Manager, every Division Manager, every pricing call.
Every promotion gets modeled before it runs, with principal funding rules and live accruals built in.
So you know the cost before you commit, and the variance before the quarter closes.
80%
Faster cost allocation process
"From our SAP ERP, Farseer pulls all the historical data, prices, and rebates automatically. We can now create a preliminary sales plan in about ten minutes, apply growth targets, and get margin-level results immediately — something that used to take days."
50%+
Reduction in manual work
"Before Farseer, we had to prepare data for a long time before we could make any decision. Now, we can act immediately."
30%
Faster financial forecasting
"Farseer’s automation frees us from the grind of manual tasks so we can focus on deeper, more impactful analyses. It’s a game changer."
We map your products, customers, channels, and pricing logic—so you can see how your business actually operates today.
We integrate your ERP, sales, and planning data into one model – structured around SKU, customer, and channel dimensions.
Your teams can track performance, adjust plans, and simulate pricing, promotions, and demand changes in real time.
Your ERP records transactions. Your SFA captures field activity. Neither was built to plan across principals, channels, and customers at the same time — which is why most distributors end up running the real plan in Excel anyway. Farseer sits on top of both, pulling SAP or other ERP data, customer agreements, and field activity into one planning model. You keep the systems of record. You stop running the plan outside them.
Yes — this is the core use case for distribution. Each principal gets its own planning structure inside Farseer: contractual targets, sell-in and sell-out tracking, co-funded budgets, and rebate logic specific to that contract. Division Managers plan against their principal’s commitments without touching anyone else’s. Finance sees the consolidated view. Delta DMD runs five global principals (Nivea, Ferrero, Buitoni, Perfetti Van Melle, SC Johnson) inside one Farseer model.
Yes. Farseer is built for multi-dimensional planning, so you can plan and analyze at brand, customer group, channel, product group, SKU, sales agent, or outlet level — or any combination. Drill-down from total company to a single agent’s route is a click, not a project. Delta DMD plans across all of these dimensions in one model.
Most distribution implementations go live in 8–12 weeks. Farseer is configured to mirror the planning logic you already use — the templates your team knows, the calculations they trust — but automated, connected to your ERP, and accessible across departments in real time. The mindset stays the same; the mechanics improve. Delta DMD kept their planning methodology and replaced the manual Excel layer underneath it.
Excel works until it doesn’t. For most distributors, the breaking point is the same: too many principals, too many SKUs, too many customers, and too many people maintaining their own versions. Finance reconciles weeks late, divisions argue about whose number is right, and pricing decisions get made on intuition because real margin is buried in a different file. Farseer gives you the speed and flexibility of Excel — with a single source of truth, audit trails, and integrated data underneath it.