Don’t pause your planning while your ERP rolls out. Farseer plugs in on top.

FMCG's #1 FP&A Solution

Your SKUs move fast. Your financial planning should too.

Farseer connects your revenue, cost, and channel data into one living model, so FMCG finance teams can plan, forecast, and protect margins across every product and channel.

Trusted by leading FMCG finance teams

The Status Quo

Shift your team's focus from manual consolidation to strategic analysis.

Consolidation

You wait weeks for the final numbers.

Instead of automated multi market rollups, your team loses days manually reconciling fragmented ERP data. By the time you get the report, the data is already stale.

Scenarios

You can't answer "what if" fast enough.

You cannot instantly simulate the impact of a raw material price jump or a lost retail promo. Every new scenario requires your team to build a new model from scratch, delaying critical decisions.

Profitability

You see revenue, but not real margin.

Your P&L shows top-line numbers, but once rebates, customer-specific pricing, and channel costs enter the picture, nobody knows which products and customers actually make money. Category managers negotiate without margin data. Finance reports arrive too late to act on.

Farseer doesn't replace your ERP. It powers your FMCG forecasting.

Close the gap between your source systems and your final board pack. Replace the chaotic Excel middle layer with a single, connected FMCG planning engine.

Talk to FMCG Finance Expert

Why leading FMCG companies choose us

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Less manual work

Eliminate manual Excel tasks and align planning across all brands, customers, and SKUs in one connected model.

0+ weeks

Saved annually

Automated planning free up weeks each year for strategic activities instead of spreadsheet consolidation.

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Faster plan creation

From days of manual consolidation to a preliminary sales plan in ten minutes, with margin-level results included automatically.

Real-Time Margin Visibility

See true profitability before your negotiations, not after.

Farseer calculates margin at every level, from company P&L down to individual SKU-customer combinations, with rebates and pricing conditions already factored in.

Category managers see which products and customers actually make money.

Top-Down to Bottom-Up Planning

Set one revenue target. The rest of the plan builds itself.

Finance sets a target in euros, Farseer allocates it by customer and SKU, converts it to operational quantities, and gives every planner a pre-filled plan to refine.

Sales, finance, and operations align around the same numbers without manual translation.

Farseer AI Strategist

Simulate the decision before it hits the P&L.

Ask Farseer AI Strategist to simulate pricing changes, raw material cost increases, seasonal demand shifts, or promotional scenarios directly on your financial model.

See how multiple drivers interact across revenue, margin, and cash flow before committing to a decision.

The end of disconnected FMCG planning

Watch how Farseer replaces fragmented spreadsheets with one governed, FMCG planning engine.

Trusted by finance leaders. Backed by hard data.

Weeks

saved annually on planning

"We can create a preliminary sales plan in ten minutes, apply growth targets and get margin-level results immediately. This used to take days."

Controlling Manager, Dukat (Dairy & Beverages)

Live

forecast generation

"The biggest benefit for me is speed… the whole market is in the palm of your hand."

Division Manager, Podravka (Food & Beverages)

1 click

Total auditability

"What matters most is the quality of the plans, they are precise, transparent, and flexible."

Finance Director, Delta DMD (FMCG Distribution)

FAQ

Farseer doesn’t replace your ERP or BI tools, it connects them. Right now, the gap between your source systems and your board pack is filled with Excel. That’s where version conflicts, broken formulas, and manual reconciliation live. Farseer replaces that middle layer with a single model where every metric has one definition, full lineage, and real-time freshness. Your SAP data flows in automatically, and plans, actuals, and forecasts all live in the same place.

Most EPM tools are built for budgeting workflows and are limited to rigid cube structures with 2-3 driver dimensions. Farseer is built as a finance data platform that handles the full dimensional complexity FMCG demands: SKU by customer by channel by geography by brand, all without rebuilding models. Planning, consolidation, reporting, and scenario modeling all run from the same dataset. You do not need separate tools for each, and you do not need IT to maintain the connections.

No. Farseer includes a governed data layer that maps and standardizes your master data at the source, even across different SAP instances, chart of accounts, and local structures. Podravka and Delta DMD went live with direct SAP integration without a separate data transformation project.

Most FMCG implementations go live within 8–12 weeks. We start with a scoping workshop to map your planning process and data sources, then configure the model, connect your systems, and train your team. We begin with one focused use case: sales planning, profitability analysis, or target allocation, and expand from there. Violeta’s planning team was using Farseer independently within one month of getting access. You do not need a dedicated IT team. Typically one finance lead and one IT contact is enough to get started.

Yes, that is the core use case. Violeta plans across 30 brands and hundreds of SKUs with customer-level detail. Delta DMD manages multi-brand, multi-channel planning at SKU level across 6,000+ customers and 10,000+ retail outlets. Farseer’s Rama engine processes millions of rows in seconds, so drill-down from company P&L to individual SKU-customer profitability happens in real time.

We walk through a live FMCG model: sales planning, profitability analysis, and target allocation, using your industry’s actual structure (multi-brand P&L, SKU-level planning, customer and channel dimensions). In 30 minutes you’ll see exactly how your current planning workflow would look in Farseer.

Talk to an FMCG Finance Expert

Find a time to meet with Farseer