Integrated business planning for agile companies

In this webinar, Matija Nakić (Co-founder & CEO, Farseer) breaks down what integrated business planning (IBP) actually means in practice and shows how it works inside a live model. No slides, just a real demo.

You’ll see an FMCG planning model built in Farseer, covering everything from SKU-level volume planning and cost of goods produced to a fully connected P&L, with a what-if simulation on energy costs and a stock replenishment plan that flags when you’ll run out of inventory.

What you’ll learn:

• What integrated business planning really means: aligning volume-based operational planning (S&OP) with value-based financial planning (FP&A) in a single model
• Why spreadsheets fail at IBP and how disconnected data silos between sales, finance, and operations hurt profitability and cash flow
• How Lelo, a global self-care company with 1,000+ SKUs across 186 countries, used Farseer to unify demand forecasting, stock optimization, and planning across three continents
• How driver-based models work in practice: plan volume once, and gross revenue, COGS, and P&L lines calculate automatically down to the SKU level
• How what-if simulations let you change a single cost driver, like electricity, and instantly see the impact on your bottom line
• How stock prediction connects demand plans with inventory data to flag shortages months in advance

The session includes a full walkthrough of Farseer’s core modules — sheets, dashboards, and database — using an FMCG model with own-brand manufacturing, multiple distribution centers, and department-level cost planning. Matija also answers live questions on ERP integration, onboarding, and how planners can track revenue impact while entering volume.

Who this is for: demand planners, FP&A managers, operations leads, and finance teams in manufacturing or distribution companies looking to connect their sales, production, and financial plans in one place.