FMCG Challenges and Future Planning in Atlantic Group
In this webinar, Farseer’s CEO Matija Nakić sits down with Siniša Resanović, Executive Director of Central Finance and Corporate Controlling at Atlantic Group, to discuss what planning really looks like inside one of the largest FMCG companies in the region. This is a conversation grounded in real experience, not theory.
You’ll hear how Atlantic Group, with 5,000+ employees, 8,200 SKUs, 20+ legal entities, and 8 ERP systems, manages planning across 40 markets with nearly 500 people involved in the process, and how they’ve adapted through multiple crises.
What you’ll learn:
- What makes FMCG planning uniquely complex: multiple currencies, brands, SKUs, distribution channels, and the need for detailed bottom-up planning that can’t be simplified with top-down approaches
- How Atlantic Group runs a full budget cycle in under 60 days across all dimensions and continuously improves the process through structured lessons-learned reviews after each cycle
- How their finance team stayed fully operational during COVID by delivering fast forecasts and daily sales dashboards to management — all built on years of prior investment in data and technology
- Why the gap between operational and corporate planning is Atlantic’s next big challenge and how integrated business planning will connect demand, supply, production, and procurement into a single “data highway”
- What finance leaders should focus on before adopting new technology: clean data, skilled people, and solid processes — because “toppings won’t help if you have a fundamental problem underneath”
The session also includes a brief Farseer product trailer showing how driver-based models, interactive dashboards, and what-if simulations work for FMCG planning.
Who this is for: CFOs, Heads of Controlling, FP&A managers, and finance leaders in FMCG or manufacturing companies navigating complex multi-entity, multi-market planning environments.
Workforce Planning in Farseer
Read more
Production Planning in Farseer
Read more