Excel is probably the most commonly used tool in companies and offices globally. Initially imagined as a productivity tool, Excel outgrew its original purpose and became much more: a personal notebook and planner, calculator, budgeting tool, project management tool, CRM, database tool, etc.
Sales planning challenges in Violeta
One of the companies with problems mentioned in the previous section is Violeta.
With this many business activities and annual revenue of more than €200M, it is reasonable to assume that finances and sales planning in Violeta is an extremely complex task. This is also what the team in Farseer realized once we got a chance to talk about Violeta’s FP&A challenges.
Detailed and in-depth sales planning without manual work
One of the biggest challenges in Violeta was the complexity of planning the investments needed to realize the target revenues for individual key customers and partners.
Optimization algorithms and smart planning adapted to the real-world conditions
For Violeta, one of Farseer’s key features was the automated top-down distribution of sales numbers. This feature enables users to set a single target number at the top, and the system uses it to automatically and smartly fill out the rest of the plan.
Farseer got additional points from Violeta for drastically easier calculations of plan profitability: in just a couple of clicks, users can generate complex and detailed reports about the profitability of any segment of their product portfolio, client, or business partner.
Also, users in Violeta liked the Farseer Dashboard reports that show key calculations in real time because they previously had to build and refresh them manually in Excel.
More time for sales
Planners in Violeta say that everything “clicked” after they started using Farseer. People working in sales finally have enough time for sales and do not lose time on supporting activities.